Straight answers.

This is the honest heart of it. Firstrung is our starter tier. Your site is genuinely personalized to your business — but it's built from a short questionnaire and a curated set of design options, not a blank-page, fully bespoke design process. That's what keeps it $299 and live in about a week.

A full custom build is a different service: a bespoke design made to your exact brief, as many pages and custom features as you need, with design rounds and a project timeline measured in weeks. It costs more and takes longer — because it's a bigger thing.

The right way to think about it: start here to get online now, and step up to the custom build when your business outgrows the starter. Same family, bigger canvas. We'll tell you honestly if the custom tier is the better fit for what you're describing.

A personalized, mobile-friendly starter website built from your answers: your business name and story, what you do, your hours and service area, a map, a clear way for customers to reach you (call, message, or book), a photo gallery, and the search basics so you're set up to be found. You also get a review round to tweak it before it goes live. It's a one-time $299 — the care plan is separate and optional.

Genuinely personalized — your name, trade, wording, colors, photos, hours, and contact details are all yours, pulled from what you tell us. It's not a template with the labels swapped. What it isn't is a from-scratch custom design; we personalize within a streamlined, curated system so it ships fast. Most owners are surprised how much it feels like theirs.

Usually about a week from when we get your answers to going live, including your review round. The questionnaire itself takes about five minutes. Timing can vary depending on how quickly you get us your details and photos, and on your feedback during review.

If you already have a web address, we'll connect your site to it. If you don't, we'll help you get one — that's a small fee paid directly to a domain registrar (typically around $10–20 a year), not to us. It's the one cost that isn't part of the $299.

Yes. With the optional $39/mo care plan, send us small edits — new hours, a new photo, a price change — and we'll handle them. Prefer not to have the plan? You can request changes as one-off updates instead. Bigger additions like extra pages or online booking are add-ons from $149 each.

No. The $39/mo care plan is completely optional and can be cancelled anytime. It covers hosting, security, backups, and small edits handled for you. Plenty of owners start with just the $299 build and add care later — or never. Your site is yours either way.

No problem. A few phone photos of your work, storefront, or team go a long way, and we'll make them look their best. If you'd rather keep it clean and typographic without photos, we can do that too. The site will look sharp either way.

Yes — that's part of the build. From your answers, we draft the wording for your site so you're not staring at a blank page. You review it and tell us what to adjust so it sounds like you. You don't need to be a writer.

It's your website and your content. If you ever decide to move on or step up to a full custom build, your domain and your content go with you. We're here to help you grow, not to lock you in.

Great — that means it's working. You can keep growing the starter with add-ons, or step up to the fully custom, professionally-built site whenever you're ready. It's the same family, so the move is smooth. See the custom build →