Start small. A personalized website for your business — $299 one-time, live in about a week.

Websites for local businessStarter tier

Plumbers · cafes · salons · landscapers

A real website for your business, from a few questions.

Answer a few quick questions about what you do. We build you a personalized website that gets you online now — clean, mobile-friendly, and honestly good. No agency, no months of back-and-forth.

$299one-time · plus $39/mo optional care
Answer a few questions Personalized to your business Live in about a week

This is our streamlined starter tier — personalized to your business, intentionally simple. Perfect to get online now; you can always step up to a fully custom site later.

A local shop owner helping a customer check out at the counter.
Real businesses · your street
Starter site Built from your answers

Your business, online

Everything a customer needs to find you and reach you.

One-time build$299
Care plan · optional$39/mo
Add-onsfrom $149
Take a look

The simple version

You shouldn't need an agency just to exist online.

Most local owners don't need a big custom build to start — they need a clean, trustworthy site that shows what they do, where they are, and how to reach them. That's exactly what Firstrung makes, from a short set of questions, for a price that isn't scary.

We kept it honest: this is a starter site, not a bespoke design project. That's the point. It gets you online this week instead of next quarter — and when you're ready to climb, there's a clear next rung.

What's included

Everything you need to get online

A tidy, mobile-friendly site personalized to your business — the essentials done well, nothing bloated.

Looks great on phones

Most of your customers will find you on a phone. Your site is built to look sharp there first, and everywhere else too.

Your hours, area & map

The things people actually search for: what you do, where you serve, when you're open, and how to get to you.

A clear way to reach you

A tap-to-call button, contact form, or link to your booking — whatever fits how customers already reach you.

A spot for your photos

Your work, your storefront, your team — a simple gallery so people can see you're the real thing before they call.

Ready for search

Built with the basics search engines look for — page titles, descriptions, and clean structure — so you're set up to be found.

Personalized to you

Your name, your trade, your colors and words — pulled from your answers so it reads like your business, not a template with the labels swapped.

How it works

Three questions in. A website out.

No design meetings, no jargon. You tell us about your business, we do the building, and you get a site you can put on a card.

Walk through every step
A business owner answering questions on a laptop at their kitchen table. A few minutes at your kitchen table.

1 · Tell us about you

A short questionnaire — your business name, what you do, your hours, and a few personalization touches. About five minutes.

2 · We build it

We turn your answers into a personalized starter site — written, laid out, and ready to review. You'll see it, not a wireframe.

3 · You're online

Approve it, connect your name, and you're live — usually within about a week of getting your answers.

Straight with you

Genuinely good. Honestly a starter.

We'd rather tell you the truth than oversell. The starter site is personalized and real — but it's a streamlined tier, with a lower ceiling on customization than a fully bespoke build.

Read this before you buy. Your starter site is built from a set of questions, not a blank-page design process. It's tailored to your business and it's everything most owners need to get online — but if you want a completely custom design, deep custom features, or a big multi-page build, that's the custom tier, not this one. Start here with clear eyes.

What you getFirstrung starterCustom build
Price$299 one-timeQuoted per project
Personalized to your businessYes — from your answersYes — from a full brief
Design customizationStreamlined — curated optionsFully bespoke
PagesCore one-page / few-page siteAs many as you need
Custom featuresThe essentialsBuilt to spec
Time to liveAbout a weekWeeks, with design rounds
Best forGetting online nowOutgrowing the starter

Start on the first rung, climb when ready

A site that moves up with your business

You don't have to decide everything today. Get on the first rung now, add to it as you go, and climb to a full custom site whenever you're ready to step up.

The First Rung

Your starter site — personalized, online, and doing its job. $299 one-time. This is where almost everyone begins.

Step Up

Add what you need as you need it — extra pages, a gallery, online booking, and more, from $149 each. Keep the care plan handling updates.

Full custom

Ready for a bespoke, professionally-built site with the works? Climb to the custom tier — same family, bigger canvas. See the custom build →

Add-on prices start from $149 each and vary by scope. The custom build is a separate, quoted service.

Who this is for

The businesses on your street

A barber shop.
Barbers & salons
A cafe interior.
Cafes & bakeries
A tradesperson at work.
Trades & home services
A local boutique shop.
Shops & boutiques

You don't need the perfect website. You need to be online, look real, and be easy to reach — today. Start there.

The Firstrung idea

Take the first step this week

Ready to get your business online?

Answer a few questions and we'll build your personalized starter site. $299 one-time, $39/mo optional care — no long forms, no agency.

About this tier: Firstrung is our streamlined starter website tier — personalized to your business from a short questionnaire, with an intentionally lower customization ceiling than a fully custom build. It's designed to get you online quickly and affordably. Descriptions of features reflect what the starter tier includes; specifics can vary with your business and answers. The fully custom build referenced throughout is a separate, quoted service.