Websites for local businessStarter tier
Plumbers · cafes · salons · landscapers
A real website for your business, from a few questions.
Answer a few quick questions about what you do. We build you a personalized website that gets you online now, clean, mobile-friendly, and honestly good. No agency, no months of back-and-forth.
This is our simple starter tier, personalized to your business, intentionally simple. Perfect to get online now; you can always step up to a fully custom site later.
Your business, online
Everything a customer needs to find you and reach you.
The simple version
You shouldn't need an agency just to exist online.
Most local owners don't need a big custom build to start. They need a clean, trustworthy site that shows what they do, where they are, and how to reach them. That's exactly what Firstrung makes, from a short set of questions, for a price that isn't scary.
We kept it honest. This is a starter site and it stays one, which is exactly the point. It gets you online without a design project, and when you're ready to climb, there's a clear next rung.
What's included
Everything you need to get online
A tidy, mobile-friendly site personalized to your business, the essentials done well, nothing bloated.
Looks great on phones
Most of your customers will find you on a phone. Your site is built to look sharp there first, and everywhere else too.
Your hours, area & map
The things people actually search for: what you do, where you serve, when you're open, and how to get to you.
A clear way to reach you
A tap-to-call button, contact form, or link to your booking, whatever fits how customers already reach you.
A spot for your photos
Your work, your storefront, your team. A simple gallery so people can see you're the real thing before they call.
Ready for search
Built with the basics search engines look for (page titles, descriptions, and clean structure) so you're set up to be found.
Personalized to you
Your name, your trade, your colors and words, pulled from your answers so it reads like your business rather than something off a shelf. The labels swapped.
How it works
Three questions in. A website out.
No design meetings, no jargon. You tell us about your business, we do the building, and you get a site you can put on a card.
Walk through every stepFrom the actual questionnaire
What does your business do, in one sentence?
"We fix leaks, water heaters and clogged drains, same day."
How should customers reach you first?
"Phone. I answer until 9pm."
What do people thank you for most?
"Showing up when I said I would."
A few minutes, at your kitchen table. That's the whole of your job.
1 · Tell us about you
A short questionnaire. Your business name, what you do, your hours, and a few personalization touches. About five minutes.
2 · We build it
We turn your answers into a personalized starter site, written, laid out, and ready to review. You'll see the real thing.
3 · You're online
Approve it, connect your name, and you're live of getting your answers.
Straight with you
Genuinely good. Honestly a starter.
We'd rather tell you the truth than oversell. The starter site is personalized and real, but it's a simpler tier, with a lower ceiling on customization than a fully bespoke build.
Read this before you buy. Your starter site is built from a set of questions, which is why it takes minutes instead of months. It's tailored to your business and it's everything most owners need to get online, but if you want a completely custom design, deep custom features, or a big multi-page build, that's the custom tier, not this one. Start here with clear eyes.
| What you get | Firstrung starter | Custom build |
|---|---|---|
| Price | $299 one-time | Quoted per project |
| Personalized to your business | Yes , from your answers | Yes , from a full brief |
| Design customization | Simple , curated options | Fully bespoke |
| Pages | Core one-page / few-page site | As many as you need |
| Custom features | The essentials | Built to spec |
| Best for | Getting online now | Outgrowing the starter |
Start on the first rung, climb when ready
A site that moves up with your business
You don't have to decide everything today. Get on the first rung now, add to it as you go, and climb to a full custom site whenever you're ready to step up.
The First Rung
Your starter site, personalized, online, and doing its job. $299 one-time. This is where almost everyone begins.
Step Up
Add what you need as you need it, extra pages, a gallery, online booking, and more, from $149 each. Keep the care plan handling updates.
Full custom
Ready for a bespoke, professionally-built site with the works? Climb to the custom tier, same family, bigger canvas. See the custom build →
Add-on prices start from $149 each and vary by scope. The custom build is a separate, quoted service.
Who this is for
The businesses on your street
Barbers & salons
Hours, prices, the booking link, photos of your own chairs.
Cafes & bakeries
The menu, the counter, directions that end at your door.
Trades & home services
Tap-to-call up top, your service area, licence number where it belongs.
Shops & boutiques
What you stock, when you're open, and the one photo that sells the room.
“You don't need the perfect website. You need to be online, look real, and be easy to reach, today. Start there.”
The Firstrung idea
Before you start
Questions we get
What does a Firstrung site cost?
$299 once for the site itself, and that's the whole price. Care is $39 a month if you want us keeping it updated, hosted and backed up, and plenty of people skip it. Hosting on your own account runs a few dollars a month and you pay your provider directly, never us.
How long does it take to get my website?
You answer a handful of questions about your business, which takes about five minutes, and we build from those answers. There's no blank-page design process and no months of back-and-forth, which is the whole reason it's this cheap.
Do I own the website and the domain?
Yes, both, in your name. The domain is registered to you and the site is yours to take anywhere. We're not holding either one hostage to keep you paying.
What if I don't like how it looks?
You see the real site before it goes live, and there's a review round to change things. If it's still not right, tell us and we'll sort it out.
Is this a full custom website?
No, and we'd rather say so up front. It's a starter tier: clean, mobile-friendly, personalised to your trade and genuinely good, but intentionally simple. When your business outgrows it you can step up to a fully custom build.
Do I need to know anything technical?
No. If you can answer questions about what you do and where you work, that's the technical requirement. We handle the rest.
Take the first step this week
Ready to get your business online?
Answer a few questions and we'll build your personalized starter site. $299 one-time, $39/mo optional care, no long forms, no agency.